Introducing Informed IP (Behind the Scenes)

by Gutwein Law

Last year, Gutwein Law opened our second office in Indianapolis, Indiana. Thirteen months and three additional attorneys later, and our intellectual property practice is flourishing. We wanted to come up with a way to share our collective knowledge and experience with the people who need it but may not be ready to formally hire an attorney yet. From there, a solution was born.

Meet Informed IP

Informed IP is a site where intellectual property expertise and sound legal strategy are combined with real-world business perspective. Find answers to intellectual property questions with a fresh perspective.

With our partner, Element Three, Gutwein Law spent the past three months compiling our experiences and knowledge into something digestible – and had a lot of fun doing it. To boil it down into five overly simplified steps, it went something like this:

  1. Compile content
  2. Build website
  3. Develop longform content
  4. Video shoots @ MatchBOX Studio
  5. Final approval/Launch

Below you can find a peek into part of what went into building Informed IP before it got to the site you see today. And this is just the beginning – stay tuned for regular updates to content, video and frequently asked questions.

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To learn more or to take our IP Assessment, visit www.gutweinlaw.com/informed-ip.

Gutwein Law Informed Intellectual Property Microsite